Location: Istanbul / Unicera Fair
Tasks: Concept Design, Art Direction,Technical Planning, Programming
Credits: Nagehan Kurali, Selin Özçelik, Elif Demirci | Nerdworking, Ferdi Alıcı, Ata Akel, Harun Kerem Köse | Ouchhh
Vitra Experience Lounge is a 3D mapping project that took place in Unicera İstanbul between 14‐18 April 2012.In a 12 m2 lounge area, Vitra products were represented in a visually appealing composition. A 6 min. film was projected on bathroom furnitures, which were placed on the lounge area wall. The projection was the visualisation of 20 different tile and furniture sets within the conceptual framework of bathroom culture, which Vitra communicates though its brand identity. Inspired by the brand message; “To be born anew everyday”, the visuals transformed the lounge area and let the visitor get immersed into a beautiful experience from sunsrise to sunset. The aesthetic appearance of the projection was designed with the aim of perceiving the products beyond their usual representation.
Interactive Event Activation & Event Visualisations
Nike Training Club organized an NTC Tour Istanbul event on Suada for 1150 women. During an intensive sports experience during two days, stage visuals during training sessions was designed for LED screens.
An interactive photo studio was installed, letting all the participants to choose their own Nike motto and customise their print out photographs