Project Name: Nike
Tasks: Concept & Experience Design, Interactive Retail & Event Installations, Event Shows, Programming, Technology Consultancy, Digital Retail Operations, Graphic Design
Nike Interactive Retail Campaign
An interactive transformation of a global campaign video to a local photoshoot for Nike Tech Pack at Istinyepark. Commissioned by Nike for the launch of Tech Pack, an interactive photoshoot area was installed at Istinyepark, offering a customized local video of each participant with their names on it and also selected special locations in Istanbul.
Interactive VIP Event Activation & Video Mapping
For Nike+ Training Club’s yoga exercise program launch, an extraordinary yoga experience was organized in the historical Hodjapasha Hammam. During the inspirational experiment by Chris Chavez, a 360-degree video mapping show was designed for each yoga session in the historical bath.
An interactive infinity room was installed at the event area letting all the influencers experience the motto ‘Believe in More’ by introducing them a visual world of Nike. The invited infleuncers danced, screamed, and moved aesthetically in front of a projector, screening generative abstract visuals inside a large cabinet.
Campaign Recap Emailing & Corporate Presentation Designs
Nike’s beautiful content and brand strategies are shared with creative brand recaps for all the campaign launches and events. A designed and structured recap is supplied on a monthly basis by Design In Situ.
An interactive photo studio was installed, letting all the participants to choose their own Nike motto and customise their print out photographs
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