Efes Pilsen
REACTIVE VIDEO MAPPING

Year: 2009

Location: Istanbul / Babylon

Tasks: Concept & Experience Design, Programming, Realisation

Credits: Selin Özçelik, Nagehan Kuralı, Murat Durusoy, Elif Demirci, Erdem Dilbaz/ Nerdworking

‘’AN AUDIO-RESPONSIVE BRAND VISIBILITY’’
About

It is a 3D video mapping in a famous live music venue Babylon in Istanbul. Babylon hosted Candaş/Cingi/Ruacan with Queen and the Originals and Rock'n Dark Party with Mabbas on 21 May 2011. During the performance and the party, visuals that were especially designed for Efes Pilsen Rock'n Dark identity were projected on a white maquette prepared for the projection, and illuminated the venue. The system was directly connected to the DJ set, so the visuals were reactive to the sound on stage.

Results
+ % 80 EFFECTIVENESS AT CLUB ENVIRONMENT

A PORTABLE DIGITAL DECO
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