Dove / Unilever
SMILE IN THE MIRROR

Year: 2012

Location: Istanbul

Tasks: Planning, design, programming, realisation

Credits: Nagehan Kurali, Selin Özçelik, Bager Akbay, Alper Kerpiçci

‘’DO NOT PUSH A BUTTON, JUST SMILE!’’
About

This is a simple little piece for Dove, activated at an awards night, where people would view themselves in a magic mirror which captured their smile and printed a photo only once the smile was big enough. Users were prompted ‘When did you last smile to yourself in the mirror?’ to trigger the engagement before reminding each person that beauty is the reflection of yourself in the mirror

Results
‘’AN EVENT STAND WITH FULL OF SMILING FACES’’

552 SMILES DETECTED

ATTRACTION SUPPORTED BY INTERACTION

A FUNNY GAMING INTERFACE CONTROLLED BY SMILEMETER
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