Project Name: VITRA INNOVATION CENTER
Tasks: Concept & Interactive Experience Design
Credits: Nagehan Kurali, Selin Mörth, Gökhan Uzun, Can Dinlenmiş, Erdem Dilbaz, Elif Demirci
We developed an extraordinary space experience for the visitors of innovation center. The main focus of the space was set on the keywords such as spa, bath, relaxing, nature, individual, sustainability etc. To highlight these topics, we create an architectural space, which is supported with digital technologies. We benefit from the projectors as ambient light sources for affective. Between to video walls, we also defined a few resting places with two vertical garden coloumns. Beside the general ambience in space, interactive technologies are also thought to enhance the dialog between the products and the visitors. To do that, we developed an experience motive called one-by-one experience. Instead of the visitors reading long texts next to the products, we suggested a new way in getting information: touching them. The reactive bad tubs and sinks reflecting information on the water or talking shower heads were only a few of our creative approaches to make getting information more fun and meaningful than traditional media.
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