NIKE TECH PACK RETAIL EXPERIENCE

We created an interactive retail activation for Nike, giving store visitors a dynamic way to engage with the brand’s Tech Knit global campaign—this time, with a distinctly local twist.

Shoppers participated in a 5-minute photo and video session, where they became part of a customized version of the campaign featuring scenes from Istanbul blended with high-energy shots of participants. The result? A personalized campaign-style video celebrating both the product and the city’s spirit.

Each participant received a custom Nike Tech Knit video to share on social media—turning the experience into a digital asset and helping drive Nike App memberships by offering a memorable, share-worthy moment.

This interactive retail activation connected product, place, and people—bridging physical experience with digital engagement and expanding the campaign’s global footprint through localized creativity.