Nike Treadmill Experience

We developed virtual running tracks for the Treadmill Experience at Nike’s Beyoğlu and İstinyePark stores, offering an immersive running experience. Consumers can try on shoes and choose between two routes—the serene Belgrad Forest or the vibrant Caddebostan Shore. As they run on the treadmill, an audio guide provides motivation and assistance through earphones. Additionally, the digital screen displays a lifelike simulation of each course, inviting consumers to join Nike’s running communities.