Nike Virtual Style Lookbook

We created an innovative experience at Nike’s flagship stores in İstinyePark, Beyoğlu, and Zorlu by introducing a Virtual Style Lookbook. This experience integrates fashion and functionality through an interactive touchscreen interface. Users can explore curated style recommendations from Nike trainers across various sports, including Yoga, HIIT, Fitness, and Running. The integration of QR codes facilitates deeper engagement with the Nike app, allowing users to enhance their workout style.