Nike MILAN- Experience Lounge

During a vibrant event in Milan, young runners gathered for a day of inspiration, community, and energy—highlighted by an appearance from Bebe Vio, alongside leading influencers from Italy’s running scene.

To bring the event to life, we designed a fully immersive interactive event experience centered around movement, technology, and product engagement. At the heart of the activation was an interactive projection floor, where visitors could play a motion-based game that allowed them to experience the comfort and responsiveness of Nike’s latest running shoes in a playful, memorable way.

In addition, we created two custom treadmill games designed to further showcase the shoes’ performance in real-time. Each activation turned a product trial into a fully gamified experience—merging tech, sport, and brand storytelling.

This interactive event experience design not only fostered fun and physical engagement, but also delivered a clear product message in a format tailor-made for Nike’s energetic, community-driven audience.