Nike Barcelona Experience Lounge

At the 2019 Barcelona Marathon Expo, we created a high-energy, interactive treadmill game for the Nike Fast Lab—a space where athletes could test their limits and experience the Nike Vaporfly 4% like never before.

The challenge? Run at the legendary speed of 21 km/h, the estimated pace of marathon icon Eliud Kipchoge.

We designed a gamified experience across 8 treadmills, each equipped with speed sensors that triggered the game only when the participant hit 21 km/h. Once activated, the system recorded how long each runner could maintain that elite pace, storing results on a live leaderboard to fuel excitement, competition, and engagement.

The entire setup merged performance testing with playful challenge, giving marathoners a unique way to engage with the product just before race day—while highlighting the capabilities of the Vaporfly 4% in an unforgettable, interactive context.

This interactive treadmill game design turned product trial into a performance-driven experience—and made every second count.