NIKE TERSANE CAR EXPERIENCE

In this immersive retail experience, visitors test three Nike running shoes Pegasus, Vomero, and Structure by stepping onto a treadmill inside an interactive pop-up space. But this isn’t just a trial it’s a real-time digital performance.

After choosing a shoe via touchscreen, each run activates a unique generative visual world on a large LED screen. The visuals shift dynamically based on both shoe model and running pace the faster the run, the more intense the visuals. 

Each shoe unlocks its own identity:

Pegasus: electric, linear

Vomero: soft, neon, rounded

Structure: bold and rhythmic

A motion-tracking camera projects the runner as an abstract silhouette within the scene. Movement and design are fully synced — transforming motion into immersive, performance-driven storytelling.