NIKE TERSANE CAR EXPERIENCE

At Nike Haliç, we delivered and operated an immersive retail run experience for Nike, turning product testing into a live, performance-driven activation.

Inside an interactive pop-up space, visitors tested three Nike running models Pegasus, Vomero and Structure by stepping onto a treadmill installation. After selecting their shoe via touchscreen, each run triggered a generative visual world on a large LED screen.

The visuals responded dynamically to both the selected model and the runner’s pace, intensifying in real time as speed increased. A motion-tracking camera projected the runner as an abstract silhouette, fully synchronised with the digital environment.

We managed the on-site experience flow, system operation and performance continuity throughout the one-month activation.

Creative and visual design developed by Uncanny Valley Studio.