Mey Diageo - Interactive Tasting Experience

In collaboration with I-AM Architects and Mey Diageo, we crafted a modern tasting experience designed to fulfill consumers’ growing appetite for memorable, educational brand interactions. This premium event centered around an exclusive raki tasting that showcased the depth, heritage, and flavor profiles of four distinct raki brands.

Guests were invited into an immersive space where storytelling and sensory engagement brought each product to life. From the aroma of the spirits to the curated lighting and atmospheric design, every element was tailored to enhance the tasting journey and deepen emotional connection to the brands.

Each raki’s origin story was presented through a combination of visual displays, ambient soundscapes, and guided narration, allowing attendees to appreciate the craftsmanship behind every bottle. This multi-sensory format transformed a traditional tasting into a rich, brand-driven experience that educated while it entertained.

By blending modern design aesthetics with cultural storytelling and product discovery, this modern tasting experience elevated raki from a simple spirit to a celebrated cultural ritual—leaving a lasting impression on every guest.

Explore how brandhomes like this can transform product experiences into unforgettable brand stories.