MPM BRAND IDENTITY DESIGN
MPM operates at the vital intersection of agricultural production and food manufacturing, managing commercial operations that connect producers with the food industry. As a trusted name in agro products and food ingredients, MPM needed a refreshed brand identity that reflects its leadership and reliability in the industry.
We are proud to announce the renewal of MPM’s brand identity design—a visual evolution that captures the company’s trusted role in the food supply chain while projecting a modern, professional image. Our approach to this brand identity design was guided by three core principles: clarity, simplicity, and scalability. We aimed to create a brand that is not only visually appealing but also adaptable across various platforms.
The new brand identity for MPM features a clean, versatile logo that combines agricultural symbolism with a professional design language. The color palette reflects the natural tones of agriculture—greens and earth tones—balanced with clean, professional shades that convey trust and quality. Typography is clear and legible, ensuring that the brand’s messaging is always accessible.
In addition to the logo, we developed a comprehensive brand identity system that extends across digital platforms, packaging, and B2B communications. This includes social media templates, website design elements, product packaging guidelines, and digital marketing assets. Our goal was to create a cohesive brand image that reinforces MPM’s brand identity in every customer interaction.
We also focused on making the brand identity scalable, ensuring that it can grow alongside MPM’s expanding operations. Whether it appears on agricultural product packaging, digital banners, or corporate presentations, the brand maintains a consistent and professional look.
Our work with MPM demonstrates how a carefully crafted brand identity can strengthen a company’s market presence and communicate its values with clarity. The result is a strong, adaptable brand that supports MPM’s mission of connecting agricultural producers with the food industry.
Client:
MPM Agro Products & Food Ingr. Corp.
Tasks:
Brand Identity Design