VITRA EXPERIENCE LOUNGE

Vitra Experience Lounge is a 3D mapping project that took place in Unicera Istanbul between 14‐18 April 2012. In a 12 m² lounge area, Vitra products were represented in a visually appealing composition. A 6 min. film was projected on bathroom furnitures, which were placed on the lounge area wall. The projection was the visualisation of 20 different tile and furniture sets within the conceptual framework of bathroom culture, which Vitra communicates though its brand identity. Inspired by the brand message; “To be born anew everyday”, the visuals transformed the lounge area and let the visitor get immersed into a beautiful experience from sunsrise to sunset. The aesthetic appearance of the projection was designed with the aim of perceiving the products beyond their usual representation.