VITRA EXPERIENCE LOUNGE

The Vitra Experience Lounge was an immersive 3D mapping brand experience showcased at Unicera Istanbul, held between April 14–18, 2012. Designed within a compact 12 m² lounge area, the installation reimagined Vitra’s bathroom products through a dynamic, six-minute projection mapped directly onto real furniture and surfaces.

The visual journey brought to life 20 different tile and furniture combinations, unfolding through a conceptual narrative inspired by Vitra’s brand philosophy: “To be born anew every day.” From sunrise to sunset, the lounge transformed into a living canvas—blending design, architecture, and emotion into a memorable spatial experience.

Rather than showcasing products in a conventional showroom setting, this activation invited visitors to experience them as part of an aesthetic and cultural story. The projection elevated each object beyond function, framing them within the broader context of bathroom culture, renewal, and innovation.

This 3D mapping brand experience delivered more than visual impact—it immersed visitors in a multi-sensory, story-driven brand world, reinforcing Vitra’s identity as a pioneer in design and experiential thinking.