NIKE FLASH PACK RETAIL EXPERIENCE

We created an interactive retail experience for Nike, turning a physical store visit into a dynamic moment of discovery. Centered around Nike’s innovative Flashback fabric, this installation invited consumers to engage with the product through a custom-built photo kiosk.

The kiosk allowed visitors to experience the luminous color-changing technology of the fabric in real-time. With just a few taps, users captured personalized photos that highlighted the transformation—and instantly received custom-branded outputs to share on social media.

More than just a fun moment, this activation also served as a smart Nike App membership driver, encouraging visitors to join the ecosystem by offering exclusive digital content.

This interactive retail experience design blended product storytelling with tech-forward engagement—creating a seamless link between physical touchpoints and digital conversion.