Coding & Deutsch BRANDING

In collaboration with Goethe-Institut İzmir, we developed a distinctive brand identity for Coding&Deutsch—an innovative program that fuses language learning with coding. From the outset, our goal was to create a visual and strategic identity that communicates the program’s forward-thinking approach while engaging both students and educators.

At the core of this project was a clear, consistent brand identity system that reflects the intersection of creativity, technology, and education. We designed a bold, modular logo and a visual language that draws from coding syntax and linguistic structure. Typography choices, color palettes, and layout systems were all curated to feel modern, accessible, and dynamic.

To ensure consistency, the design system was applied across digital platforms and printed materials, from social media assets to educational content. This unified visual approach strengthens recognition and trust, key outcomes for any successful brand.

Beyond design, we contributed to the program’s strategic rollout. For the 2024 launch, we developed a targeted social media strategy that mirrored the tone and energy of the visual system. To further enhance storytelling, we produced a short animated film using AI-generated imagery—bringing the brand to life through motion and narrative.

Our integrated approach resulted in a cohesive brand experience that reinforces the mission of Coding&Deutsch at every touchpoint. The final brand identity not only introduces the program to the public but supports its long-term visibility, relevance, and growth in the educational and tech landscapes.