WAFWAF AMSTERDAM BRAND IDENTITY DESIGN
We partnered with WafWaf, a beloved artisanal pet food company known for its fun birthday cakes and wholesome snacks for dogs and cats, to develop a vibrant new brand identity that captures the joy pets bring to our lives. The goal was to reflect WafWaf’s cheerful personality and strong commitment to nutritious, high-quality ingredients in a way that resonates with modern pet lovers.
Our approach centered on bold colors, playful design elements, and a consistent visual style applied across all brand touchpoints—packaging, promotional materials, and in-store displays—creating a brand experience that’s instantly recognizable, emotionally engaging, and full of heart.
We also developed visually engaging social media content that highlights WafWaf’s delightful dog and cat treats. These assets showcase the love, care, and quality that go into every product while reinforcing the playful brand tone. From birthday cakes to bite-sized healthy snacks, the content helped tell WafWaf’s story in a fun, digestible way that connects with pet parents on an emotional level.
The result is a cohesive and captivating brand identity that brings WafWaf’s joyful ethos to life. By aligning visual storytelling with nutritional integrity, the new brand helps WafWaf stand out in the competitive pet food market and build lasting relationships with customers who value both fun and wellness.
Client:
WafWaf Amsterdam
Tasks:
Recent Works
