Rautt - Brand Identity

We created the full logo and brand identity for RAUTT JEANS, a bold new name in street-style denim. Our goal was to build a cohesive visual world that captures the brand’s raw, urban energy—where fashion, attitude, and authenticity intersect. This visual world is more than just a look—it’s an immersive brand experience that connects with style-conscious consumers.

Drawing inspiration from the spirit of the streets and the confidence of today’s denim wearers, the RAUTT identity features bold typography, gritty textures, and a stripped-down color palette. This visual world is defined by direct, unapologetic design elements that reflect the brand’s rebellious and grounded character. From rugged textures to striking fonts, every detail is designed to convey confidence and authenticity.

Beyond the core visual identity, we developed a comprehensive iconography system that extends the visual world across all touchpoints. Custom-designed icons serve as functional assets for digital and print platforms, enhancing usability while maintaining brand coherence. These icons appear on everything from tags and labels to web interfaces, ensuring that the brand’s aesthetic is consistent.

Our work didn’t stop at logos and typography. We built a robust brand asset library that supports the RAUTT visual world across social media, packaging, and digital content. This includes social media templates, packaging design elements, fabric label layouts, and digital content components. Each piece is carefully crafted to maintain brand consistency and flexibility, allowing RAUTT to express its identity across Instagram grids, lookbook PDFs, e-commerce visuals, and more.

This visual world is designed to scale—visually rich yet adaptable enough to perform across retail, digital, and experiential environments. RAUTT’s brand identity stands out with its striking, memorable style, giving the brand a unique presence in a highly competitive market.