SOMAL - Catalogue Design & Social Media Design

As a trusted name in the steel industry, Somal aimed to strengthen its brand presence and communicate its bold vision through impactful social media communication. We partnered with @somalglobal to develop a strategic approach that reflects the brand’s core values of strength, innovation, and reliability. Our mission was to transform Somal’s social media channels into a dynamic platform for brand storytelling, customer engagement, and industry leadership.

Our creative strategy began with a deep understanding of Somal’s brand identity, which emphasizes industrial excellence and global reach. We crafted a consistent social media visual identity that combines professional aesthetics with dynamic design elements. This included a clean, modern layout, bold typography, and a color palette that reflects the brand’s industrial strength. These elements were applied across all social media platforms, ensuring a cohesive brand image.

Content played a crucial role in this social media strategy. We developed an editorial plan that balanced educational posts, brand storytelling, and industry insights. This included sharing information about steel manufacturing processes, showcasing Somal’s global projects, highlighting its technological innovations, and celebrating key milestones. Our goal was to establish Somal as a thought leader in the steel industry while maintaining an approachable, trustworthy image.

To enhance engagement, we designed a variety of social media assets, including custom graphics, infographics, animated videos, and interactive posts. Each piece was carefully optimized for platform-specific formats, from Instagram grids to LinkedIn carousel posts, ensuring maximum reach and visual impact. Our team also provided clear guidelines for post frequency, tone of voice, and hashtag strategy, making it easy for Somal’s team to maintain a consistent and effective social media presence.

This project demonstrates that even highly industrial sectors like steel can achieve strong social media visibility through targeted design and content strategy. By leveraging our expertise, Somal transformed its social media channels into a powerful tool for brand communication and industry leadership.