Nike Virtual Style Lookbook

We partnered with Nike to launch an innovative interactive digital lookbook experience across its flagship stores in İstinyePark, Beyoğlu, and Zorlu—blending fashion, technology, and sport into one seamless and engaging retail technology activation.

At the heart of this in-store touchscreen experience is an intuitive interface that allows customers to browse curated style recommendations by Nike’s expert trainers. Spanning fitness categories like Yoga, HIIT, Running, and Training, each lookbook features touchscreen outfit exploration designed for both performance and style. The user-friendly UI/UX invites deeper discovery, turning passive shopping into an interactive retail journey.

To further enhance the experience and connect physical retail to Nike’s digital ecosystem, the lookbook includes QR code product links that sync with the Nike App. Shoppers can easily scan in-store displays, save favorite looks, and purchase directly from their phones—creating a seamless omnichannel shopping experience.

By integrating digital signage, experiential retail technology, and touchscreen product discovery, this activation caters to tech-savvy shoppers looking for interactive retail displays, smart fitting rooms, and personalized shopping journeys. The result is a next-gen retail experience that boosts customer engagement, drives app usage, and strengthens brand loyalty both in-store and online.