Nike Treadmill Experience

We collaborated with Nike to create an immersive retail experience at their flagship stores in Beyoğlu and İstinyePark—merging in-store fitness technology with cutting-edge digital storytelling in retail.

Designed to enhance try-on experiences and attract fitness-focused shoppers, this interactive in-store installation transports users to virtual running tracks simulating two iconic Istanbul routes: the serene Belgrad Forest and the vibrant Caddebostan Shore. Visitors can select their preferred virtual environment via a user-friendly interface and feel instantly immersed—whether seeking the peace of nature or the buzz of the coastline.

As they run on the treadmill, customers receive real-time audio coaching through earphones, offering motivational cues and route-specific running tips. A large digital display screen brings the chosen environment to life, delivering a sensory-rich retail experience that mirrors outdoor running. This interactive digital fitness activation bridges the gap between physical retail and smart technology.

In addition to promoting Nike’s latest performance footwear, the activation encourages runners to engage with Nike’s digital fitness community—deepening brand loyalty and reinforcing its commitment to wellness, innovation, and lifestyle.

By combining immersive retail experience, interactive treadmill displays, and experiential product try-ons, this activation creates a tech-enabled, in-store fitness journey. It transforms traditional product trials into engaging retail experiences that drive foot traffic, inspire action, and promote community—offering shoppers a reason to return.