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INTERACTIVE SPACES

It’s important to think outside the box when it comes to creating immersive brand experiences. Digital tools are no longer just about clicking and scrolling, but about creating captivating and interactive experiences that engage with customers in a whole new way.

At Design in Situ, we design digitally equipped spaces that use creative technologies embedded in architecture to create truly unique and exciting experiences. Our team of architects, designers, and engineers combine the latest digital technologies with traditional design concepts to create custom and tailored solutions that deliver a high-impact, immersive brand experience.

We specialize in creating digital and physical experiences that not only look great, but also make a lasting impression on your customers. From interactive displays to interactive installations, and from virtual reality to augmented reality, our digitally equipped spaces are designed to engage with customers on a deeper level and create unique brand moments.

  • Creative Technologies Concept Design
  • Brands & New Technologies Advisory Services
  • Planning, Design, Development
WORKSWORKSWORKS

WHAT WE DO

Search an Idea

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Marketing & SEO

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UI/UX Design

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Verification

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Development

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Project Launch

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Tailor-made unique physical installations and media environments
User focused digital brand experience
Designing brand communication for different media
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Do not hesitate to contact us with any questions or any creative ideas.

DESIGN IN SITU olarak, Boyner Cadde’ye iki yeni dijital sanat eseri kazandırdık. Teknoloji ve sanatın birleştiği bu özgün eserler mekan deneyimini, dijital diyalogla yeniden canlandırıyor.
Dijital sanatın dönüştürücü etkisini keşfetmek için Boyner Cadde’ye mutlaka bekliyoruz!

📍 Konum:  Boyner Cadde, Caddebostan, Bağdat Cad. No:319-321, 34740, Kadıköy / İstanbul
🎟 Giriş: Ücretsiz ve herkese açık.

We introduced two new digital art installations at #BoynerCadde, where technology and art come together to create a dynamic dialogue with the retail space.
Come and experience how digital art transforms the way we engage with our surroundings! 📍 Location:  Boyner Cadde, Caddebostan, Bağdat Cad. No:319-321, 34740, Kadıköy / İstanbul
🎟 Entry: Free & open to all.

Thanks to @zeynepnal and @wenom.co for their collaboration in bringing this project to life.

#Boyner #BoynerCadde #AIArt #GenerativeAI #DigitalEmpathy #NewMediaArt #TechAndArt #AIandEmotions #PublicArt #RetailExperience #InteractiveRetail #DigitalArtInRetail #CustomerEngagement #ExperientialDesign #AIinRetail #ImmersiveExperience #UserExperience
Yapay Duyguların Empatisi, dijital bir sanat eseri olarak Boyner Cadde’nin sanat koleksiyonuna eklendi. Bu sanat eseri, yapay zeka tarafından üretilen yabancı yüzlerle kurduğumuz empatiyi keşfetmeye davet ediyor ✨7 milyon görüntü ve video kullanılarak oluşturulan eser, yapay zekanın yaratıcı süreçlerdeki rolünü ve insan duygularını taklit etme yetisini sorguluyor.
📍 Konum: Boyner Cadde, Caddebostan, Bağdat Cad. No:319-321, 34740, Kadıköy / İstanbul 
🌀 Duration: Hissettiğin sürece.
🎟 Giriş: Ücretsiz ve herkese açık.

Empathy of Artificial Emotions invites you to explore the emotional bond we form with AI-generated faces—familiar yet strangely distant. Through 7 million images and videos, this interactive artwork questions AI’s role in creative processes and its ability to mimic human emotional depth.✨
Now on view at digital art collection of #BoynerGroup—step inside and become part of the interaction.
📍 Location: Boyner Cadde, Entrance Space
🌀 Duration: As long as you feel it.
🎟 Entry: Free & open to all.
Step in. Observe. Feel. The experience unfolds in real time—shaped by you, interpreted by AI.

#Boyner #BoynerCadde #AIArt #GenerativeAI #DigitalEmpathy #NewMediaArt #TechAndArt #AIandEmotions #PublicArt #RetailExperience #InteractiveRetail #DigitalArtInRetail #CustomerEngagement #ExperientialDesign #AIinRetail #ImmersiveExperience #UserExperience
Deneyim Mağazacılığı ve Dijital Sanat buluşuyor.

Boyner Cadde’de, yapay zekâ ile insan duygularını empati odağında buluşturan dijital bir sanat eseri tasarladık. Mağazaya adım attığınızda, 14 metre yüksekliğindeki dijital tuval sizi sessizce bekliyor—duygularınızı beklenmedik şekillerde yansıtmaya hazır. 
İzleyici olmayın, sürecin bir parçası olun ve yapay zekâ ile duygusal bir diyalog kurun. 

#DijitalSanat #YapayZekâDeneyimi #Perakendeİnovasyonu #MağazaTasarımı #EtkileşimliEnstalasyon

A new kind of retail experience is here. ✨

At Boyner Cadde, we’ve designed a digital artwork where AI and human emotions meet. As you step into the store, the digital canvas quietly waits—ready to reflect your emotions in unexpected ways.
Explore it! Immerse yourself in the process, and see how AI translates your feelings into form.

#DigitalArt #AIExperience #RetailInnovation #RetailDesign #InteractiveInstallation
Transforming ideas into immersive experiences! 😎 
At Design In Situ, we offer expertise in Brand Communication, Interactive Spaces, and UI/UX Design. Let’s craft something exceptional together. ✨

#BrandCommunication #UIUXDesign #InteractiveSpaces #AgencyServices #CreativeDirection
Run the City with Nike! 🌳🏃‍♂️
Step into the Treadmill Experience at Nike’s Beyoğlu and İstinyePark stores and feel the thrill of the run like never before! 👟✨
Try on the shoes and choose your running route — the serene Belgrad Forest or the vibrant Caddebostan Shore. As you move on the treadmill, the immersive digital screen moves with you, giving you a lifelike running adventure. 🌊🌲 We’re proud to have created the virtual running tracks for this one-of-a-kind experience!
#NikeTreadmillExperience #InteractiveRunning #VirtualRun #FitnessInnovation #Production